A Rewarding Reveal
AT THE CHECKOUT, PHARMACY, RETAIL, USA | RIGHT | JUNE 6, 2020
I am ringing up a customer and her husband. Our chain’s rewards card gives customers the sale prices and points they can redeem like cash on purchases.

Me: “Are you a rewards card member, ma’am?”

Wife: *Makes a face* “No.”

Husband: “I am!”

He fishes our blue card from his pocket.

Wife: “Why do you have that?!”

The wife turns back to me. I am a little confused.

Wife: “I work for [Competitor]. We’re from Florida.”

Me: “Oh!” *Laughing* “Well, there are three of [My Chain] and just one [Competitor] in our city.”

I gave them directions to “her” chain, describing how close it was to the newest location of my chain; they left while discussing the closeness of the two chains’ stores to each other across the country.